Our Coaches

Kyle Ulrey


Meet Kyle Ulrey, General Manager for bFit America, Inc.

Kyle is a former Division 1 track and field competitor, with an advanced background in soccer, cross-country, and coaching.  He specializes in linear periodization programming as well as sport-specific strength training, much of which he developed while working with Eastern Washington Universities strength coaches.

Kyle has more recently developed a passion for working with groups and also leading circuit training classes.  His dedication to his clients can be seen within the specific programs he develops to help each individual transition into a new and healthy lifestyle.  Kyle’s personal interests include running, Olympic strength training, camping, cycling, and coaching.

Kyle received his Bachelors from Eastern Washington University in Exercise Science and has a Minor in Coaching.  Kyle began working in the fitness industry in 2002.  Over the past 5 years, he has managed more than 30 trainers while logging over 9,000 hours of one on one training.  Kyle was awarded trainer of the year by his last employer, one that staffed over 110 trainers at that time.


Hillary Smith



Hillary brings her love of outdoor sports, her vibrant personality and her skills as a top tier trainer to bFit. She applies her knowledge of the sports she loves like downhill skiing, tennis and running to her client’s training routines to help them excel. Her broad experience in the athletic disciplines of track and field, tennis, basketball and soccer will help any client improve their game through sport specific training.

Clients looking for a major transformation through weight management will find a dedicated, experienced partner to guide them.  She has a special passion for pre-natal and post-partum fitness and getting stubborn abs back in shape.

Hillary is a graduate of MSU Bozeman and is an ACSM Certified Personal Trainer.

“When you know how to move your body safely, effectively and with efficiently your enjoyment and endurance in any physical discipline WILL improve”.

We are very proud to offer bFit clients the opportunity to experience the unique combination of true grit and simple grace that defines Hillary Smith.  She will be leading bFit’ s classes on Saturday mornings and will also be available for training on the weekends.


Ben Matlak


MS Kinesiology, BS Exercise Physiology

ACSM Certified Exercise Physiologist, NSCA Certified Strength and Conditioning Coach, Functional Movement Systems Level II Certified, Precision Nutrition Certified Nutrition Coach, Certified Online Trainer

Ben wants to help you enjoy your life outside the gym. He has been working in the fitness industry for more than 10 years.  He looks at the big picture when it comes to health.  While exercise is important, your health and happiness are comprised of different qualities like sleep, eating habits, stress and relationships. It’s important to take a holistic approach to help people move better, look better and feel better.

You probably don’t want to spend all your free time in the gym.  Ben is all about efficient training and health strategies to help you enjoy the things you love.

Outside of work, Ben spends time seeing the world, playing ultimate frisbee, petting dogs, hiking and jumping off things into water.


Blake Parsons


BS in Exercise Science, 200hr RYT Yoga Teacher, StrongFirst Kettlebell Instructor 2014, ACE Certified Personal Trainer, Functional Movement Systems Level II, CHEK Holistic Lifestyles Coach 2014

Blake has an infectious affinity with kettlebell training and his passion shines through when he is coaching others with this tool. With his recent undertaking of 200 hours studying yoga, he now combines the two in his signature Kettlebell Yoga Flow class.  He believes in proper movement and training the whole body (and the mind) for strength.

Blake believes that what you do in the gym is to prepare your body to be able to go out in the world and be able to complete any activity you desire. He finds the most efficient ways to get the most benefit out of every workout, no nonsense training methods here.

Outside of the gym, Blake loves to be out in nature doing all kinds of adventures and activities.